BEST 2019 FRAGRANCES

Our panel of experts, made up of perfumery and marketing teams, share with you the four of the best 2019 fragrances, chosen after having evaluated their wonderful and desirable scents, but also the name, their iconic bottle-design and the fragrance message captured in the ad campaign, as important elements of perfume marketing.

BAD BOY by CAROLINA HERRERA
ORIENTAL AROMATIC

BAD BOY is a harmonious fragrance that combines the duality of masculine strength and vigor represented with the perfect combination of black and white pepper, with its most sensitive and elegant side given by woody notes.

The citrus top notes blend with the warm sage to embody a modern sophisticated man in charge of his own destiny.

Perfumers: Louise Turner & Quentin Bisch

IDÔLE by LANCÔME
FLORAL FRUITY

To the leaders of today and forever.

At once empowered and confident, IDÔLE symbolizes the strong nature of women who dare to explore new horizons.

This sensual blend contrasts fresh citrus crescendo notes with silky roses, velvety violets and jasmine flowers, making the luxurious and sumptuous scent.

Perfumers: Adriana Medina-Baez, Nadège Le Garlantezec & Shyamala Maisondieu

K by DOLCE & GABBANA
AROMATIC FOUGÈRE

This perfume represents an authentic and charming man, king of his day-a-day life.

The citrus notes capture the essence of the Tuscan bringing the Mediterranean sun, enhanced by sensual woody and aromatic notes which evoque the duality of tradition with modernity.

Perfumers: Daphné Bugey & Nathalie Lorson

LIBRE by YVES SAINT LAURENT
FLORAL ORIENTAL

The statement of a strong and bold woman with a free soul.

This floral fragrance combines the sensuality of white flower notes with powerful aromatic and musky accords, ending with a hint of Madagascar’s sweetest vanilla to create a unique blend that celebrates women’s freedom.

Perfumers: Anne Flipo & Carlos Benaïm