As every year, Bordas launches a fragrance inspired by the Pantone® colour of the year 2023.

The Pantone® Color is a colour-matching system invented in the early 60s, and nowadays is widely used by designers all around the world.

Pantone® Color of The Year 2023 is declared to be Viva Magenta 18-750, a vim and vigor red shade rooted in nature, organic origins hail from the precious and bright carmine dye produced naturally by the cochineal beetle.

As red tones represent the power and passion, this nuanced crimson tone descends from the red family, Viva Magenta 18-750 is as brave as fearless, that empowers and encourages self-expression.
As an invitation to celebrate live, Viva Magenta balances strength and bravery with a feeling of confidence, verve and fun.

In words of Pantone®, Viva Magenta is a hybrid colour that merges warm and cool, the balance between the strength of the natural environment with the open horizons of the virtual world, which perfectly fits with the unconventional time we are living.

Bordas, one of the most known Spanish leader fragrance and flavour companies, has developed a joyous and optimistic perfume inspired by the colour of the Year: Viva Magenta 18-750.

This new creation has been created by our perfumer Lucas Gracia, together with the marketing team in order to olfactory represent the main facets of the colour and the symbol of the Cocinelle, which is said to represent the arrival of good news and the beginning of a positive and hopeful future.

Following the latest scent trends and taking an innovative approach to the perfume, the Crimson 2023 Eau de Parfum evokes the forces of nature. This fragrance has been devised around a Spanish carnation, which is veiled by fruity and earthy notes of pomegranate and beetroot.

The composition is rounded by powdery and velvety touches of iris and completely covered by sweet and spicy notes of nutmeg and vanilla, finishing with noble woods.

Bordas, a Spanish company established in 1922, is one of the leading manufacturers and a global supplier of innovative, and long-lasting perfumes for all kinds of applications, which make more irresistible and inimitable our clients’ products in an increasingly wide and diversified market.

The house creates bespoke perfumes based on the highest quality natural ingredients and synthetic molecules, many produced by the company itself, that ensure sustainability and ethical fragrance production procedures.