BEST 2018 FINE FRAGRANCES

BORDAS ANNUALLY REVEALS SOME OF THE BEST INTERNATIONAL FRAGANCE LAUNCHES.

Our panel of experts chooses some of the best fragrances of each year, after evaluating their wonderful and desirable fragrances, but also the name, the iconic design of the bottle and the message of the fragrance captured in the ad. campaign, as important elements of perfume marketing.

GIRLS CAN DO ANYTHING by ZADIG & VOLTAIRE

For her

girls-can-do-anything

FOUGÈRE FRUTAL

composicin.-girls-can-do-anything

A strong and daring woman´s declaration.

Girls can do anything is a smell declaration of women’s ability to get what they propose.

Its fruity top notes perfectly combine with the sensuality of orange blossom, which enhances with the sweet haba tonka and a warm vanilla of Madagascar, to create a unique blend which celebrates women’s strength and freedom, who dares to explore new horizons.

Perfumers: Quentin Bisch

JOY by DIOR

For her

FLORAL CITRIC

composicion-joy

JOY is an olfactory expression of light and energy represented by vibrant citrus fruits that sublimate a bright and warm neroli.

The top notes are involved in a heart of delicate white flowers and a voluminous Centifolia Rose, which are blent with base notes of noble Sri Lankan sandalwood and hints of white musk.

As if it were a jewel, the bottle reflects a luminous and bright pink color and a carving of the name and the house signature of the fragrance.

The base is engraved with the Rose of Winds, the lucky charm for the Maison Dior.

Perfumers: François Demachy

THE ONLY ONE by DOLCE & GABBANA

For her

the-only-one-anuncio-con-bote

CHYPRE ORIENTAL

the-only-one-mat-prima

This intense fragrance represents the most sophisticated femininity.

This release is a hypnotic perfume which produces a unique sensual experience.

The top notes are composed of velvety violets and delicate lily notes, accompanied by the freshness of a Mediterranean bergamot.

The base is gourmand, giving comforting intense hints of coffee and vanilla accords, and soft notes of patchouli.
The TV campaign is starring by the well-kwon Emilia Clarke, who signs the iconic “Quando, quando, quando” in an authentic roman trattoria.

Perfumers: Violaine Collas

Y by YVES SAINT LAURENT

For him

y-anuncio-v3

SEA FOUGÉRE

yves-saint-laurent

Y, by Yves Saint Laurent, is a declaration of tenacity and effort.

With the musician Loyle Carner, the sculptor David Alexander Flinn and the artificial intelligence researcher Alexandre Robicquet starring in the brand campaign, this perfume is a Fougère oceanic devised for those men who make their own way until they achieve their dreams, overcoming all the obstacles.

Its citric and sparkling scent is produced by a green bergamot and acid lime, stressed by an explosive ginger.

The aromatic and floral heart of this creation by Dominique Ropion, is a mix of elegance and daring, where the geranium accord and the inclusion of violet flower notes highlight the most floral aspect of a fresh sage.

The base notes are intense and sensual, thanks to the incorporation of a wonderful ambergris and woody touches of cedar and fir, which answer all the whys.

Perfumers: Dominique Ropion

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