FRAGRANCES: 2019 LAUNCHES
FRAGRANCES: 2019 LAUNCHES
Bordas reveals four of the best fragrances of 2019.
Our panel of experts, made up of perfumery and marketing teams, share with you the four of the best 2019 fragrances, chosen after having evaluated their wonderful and desirable scents, but also the name, their iconic bottle-design and the fragrance message captured in the ad campaign, as important elements of perfume marketing.
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BAD BOY by CAROLINA HERRERA
For him
ORIENTAL AROMATIC
BAD BOY is a harmonious fragrance that combines the duality of masculine strength and vigor represented with the perfect combination of black and white pepper, with its most sensitive and elegant side given by woody notes.
The citrus top notes blend with the warm sage to embody a modern sophisticated man in charge of his own destiny.
Perfumers: Louise Turner & Quentin Bisch
IDÔLE by LANCÔME
For her
FLORAL FRUITY
To the leaders of today and forever.
At once empowered and confident, IDÔLE symbolizes the strong nature of women who dare to explore new horizons.
This sensual blend contrasts fresh citrus crescendo notes with silky roses, velvety violets and jasmine flowers, making the luxurious and sumptuous scent.
Perfumers: Adriana Medina-Baez, Nadège Le Garlantezec & Shyamala Maisondieu
K by DOLCE & GABBANA
For him
AROMATIC FOUGÈRE
This perfume represents an authentic and charming man, king of his day-a-day life.
The citrus notes capture the essence of the Tuscan bringing the Mediterranean sun, enhanced by sensual woody and aromatic notes which evoque the duality of tradition with modernity.
Perfumers: Daphné Bugey & Nathalie Lorson
LIBRE by YVES SAINT LAURENT
For her
FLORAL ORIENTAL
The statement of a strong and bold woman with a free soul.
This floral fragrance combines the sensuality of white flower notes with powerful aromatic and musky accords, ending with a hint of Madagascar’s sweetest vanilla to create a unique blend that celebrates women’s freedom.
Perfumers: Anne Flipo & Carlos Benaïm
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BEST 2018 FINE FRAGRANCES
Our panel of experts chooses some of the best fragrances of each year, after evaluating their wonderful and desirable fragrances, but also the name, the iconic design of the bottle and the message of the fragrance captured in the ad. campaign, as important elements of perfume marketing.
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