Try if you dare
We have to admit it: Times have rapidly changed in the recent years.
People are carrying overly busy and stressed lives, we have never been so engaged with our well-being adopting healthy diets, and social and environmental commitments have become the focus of our conversations.
Moreover, the industry of technology has evolved so much over the last decade. Due to this, the way of buying has also changed. Nowadays, when buying, customers have everything at their fingertips with just one click; and they can get any product or service immediately, in less than 24 hours. Incredible, right?
The implementation of technology has also made some changes in the way of traveling, which has become easier and faster than ever.
In internet you can find anything about your trip purposes: websites to buy your flight to a place you would have never imagined, to book the best-located and recommended accommodation, and to meet the best culinary regional experiences.
It has been never so exciting to explore the whole world.
So, how can nowadays marketers and brands capture consumers’ attention?
The biggest challenge for marketers and brands has always been to understand customer’s needs and to create engaging products.
As consumers want new and more exciting experiences, bringing them unique and never-lived experiences is the current challenge.
Experience your taste
Consumers are the more and more exposed to global cuisines. As people travel and discover other cultures and tastes; trends and flavouring preferences usually come back home with them.
For this reason, the more adventurous consumers want to keep travelling and, even at home, they look for exotic and ethnic flavours and vibrant fare from all around the world. They want to be transported to far-away-countries and discover other interesting cultures towards its culinary offers.
This willing to try new foods and tastes results in a growing interest in hot and spicy ingredients. In this way, we can highlight the trend “hot and spicy foods”, which came some years ago and which demand has highly increased during the last 10 years and which is attend to trend up until unexpected levels.
However, spicy and hot ingredients are more than just heat. They also contribute adding powerful and characteristic flavour to many regional savoury cuisines, which usually comes from countries such as India, Japan, Mexico, North Africa and Middle East.
In flavours terms, “hot and spicy” refers to pungency and heat sensations; but spicy is a relative term. Considering that many consumers have already developed a discerning own palate for spicy; and that this sensation depends on the tolerance and the capacity of each person’s buds to love or support the pungent and hot effect; companies real defy is to adapt spicy and hot level in each product, to satisfy all the palates.
Where do you want to travel?
Flavours local cuisines are quite different between countries.
Mexican food is one of the most popular pungency cuisine, whom dishes include ingredients such as curry, tacos seasonings, horseradish and sriracha.
South-eastern Asia’s traditional culinary is a revelation. Japan and Korea offer are becoming one of the most appreciated all over the world thanks to it sauces as wasabi or its spice blends as shichimi togarashi, a Japanese blend of dried chilies and spices.
Indian pantry is easily recognised by its enticing colours and pungent flavours. Incorporating to the dishes some of the more used ingredients as curry, turmeric, garam masala, tamarind, cardamom or tikka masala sauce, will transport customer to the authentic Indian street food.
Zhug, served up by Middle Eastern cuisine, is a spicy green hot sauce made with chili peppers, fresh green herbs and lots of aromatic seasonings such as cumin, coriander and cardamom seeds.
There is another spice blend used in a multitude of dishes as bread, vegetables, chicken, beef, lamb or fish, called Za’atar. Za’atar. It is compounded by earthy spices like cumin and coriander, some savoury dried herbs like thyme, oregano and marjoram, sumac and sesame seeds.
Africa is the country of the sun, and its flavours as in Berbere and Harissa dishes, are as warm as its lands.
Berbere is one of the most delicious and versatile Ethiopian spice blend that includes chili pepper, garlic, ginger and basil.
Harissa is a delicious dip coming from Tunisia, typically cooked with a paste of ground red chili peppers and garlic, other spices as coriander and cumin, lemon juice and olive oil.
Chili Pepper: Never been so hot
The chili pepper, also called just chili, is the fruit of plants from the genus Capsicum, in the family Solanaceae.
Chili peppers are notably renowned for their heat and pungency effects mainly caused by their main compounds named capsaicinoids. Due to this characteristic, chili have become the essential ingredient in any hot and spicy sauce or dish.
People are craving for different and exciting experiences but we have to recognise that spicy foods and beverages produce a burn and pain sensation in mouth, at least, for a while.
But are spicy ingredients as harmful as they are thought?
The hot sensation that eating chili produce in our mouth is perceived by our brain as a pain. To counteract this pain, our brain releases feel-good hormones such as endorphin and serotonin, that enhance feelings of happiness and well-being.
Moreover, some studies have shown that capsaicin works as a natural appetite suppressant due to its thermogenic effect, so that may jack up the metabolism and burn more calories; producing a weight loss.
Capsaicin may also play an important role in health: they may help to fight against some oxidative and inflammation processes; and they may have the ability to kill some cancer cells, according to the American Association for Cancer Research.
After that, have you become fan of spicy food?
The perfect match
In spite this trend is growing up, hot and spicy aftertaste may terrify the taste buds of the less daring people.
As result, some food explorers want to pair sweet, savoury and spicy tastes, so they demand for a greater range of combinations of them.
That is why, brands are starting to embrace this concept in their offers, to satisfy with new exciting creations each consumer’s need.
Dairy products: Spicy & Healthy
Spicy and hot flavours in dairy applications, both in yoghurts and in cheeses, are a development already established in different countries such as India or South America.
In other countries, the dairy aisle has already accepted some new products in its lines; which combine the mild of milk with the heat of spicy ingredients.
The more and more, consumers concern about long-term health and health-boosting benefits obtained from food and beverages. For this reason, they are asking for more healthier products.
Yogurt is a dairy healthy product which match perfectly with spicy and hot ingredients, and it is widely used in savoury dishes to create powerful flavoured sauces, toppings and dips.
The milk is characteristically sweet and creamy, capable of partially neutralizing the heat sensation produced by different spicy molecules, such as capsaicin.
The mix-result of fusing yogurt with spicy touches can be done gradually, and it can be adapted to obtain a spicy and hot aftertaste personalized to each creative dish and to satisfy the even most demanding palates.
Chocolate: A bold explosion of happiness
Pairing chocolate and chili has been one of the most controversial food combination ever, but the experience of eating them together is intense and unforgettable.
As we have said, chilli peppers contain capsaicin which helps release hormones of well-being. On the other hand, chocolate also stimulates serotonin in the brain, triggering a great sense of a sweet happiness.
Interestingly, Aztecs knew that and they used to serve a chocolate but spicy flavoured beverage called Xocolatl during their most important ceremonies.
Do you dare?
Snacks: Refining the break experience!
Snack’s business is on the rise.
Either savoury or sweet snacks, they have always been presented to consumers as a quick-to-eat sources of energy, which has been created in order to solve the problem of customers’ lack of time.
In this line and due to the current busy lifestyles, more consumers frequently snack throughout the day.
For this reason, snacks concept is suffering an evolution and, nowadays, snack’s marketers want also to satisfying and provide fun eating experiences; adding spicy blends for consumers who have a flair for fiery flavour.
The experiences want to be shared. That means that so often, well-garnished dishes and quirky coloured cocktails are posted on different social media and networks to gain some “likes”.
As in food, spicy and bold flavours have also made their way into beverages concept.
For example, in many cafes, cayenne chile spices are being added in the early coffees or beverages to help us to wake up.
Furthermore, both, alcoholic drinks and sweet and fruity mocktails coming from all around the world, are growing in popularity, as tequila from Mexico.
Spicy flavours, as turmeric and ginger, pair really well with sweet notes and it make the alcoholic drinks more interesting for seekers of extreme experiences.
Ice Cream: Summer adventurous
Beyond the heat, consumers seek for variety and for sophisticated combinations of flavours which could bring them an unforgettable experience.
Ice cream is presented as one of the best products to well-balanced hot & cold, due to its calm effect of the sweet, creamy and cold cream.
Sauces: Go deep you in spicy dip
For each occasion, almost all the households have specific spicy sauce in their fridge: barbeque sauce for smoked meats, Mexican sauces for tacos and other Mexican dishes, Asian sauces for Asian dishes…
Summer season is coming, and even if the temperature might reach high values, barbecue and social-events season will early be open, as every year.
Do you want to ignite your sales?
For brands, keeping up with the incoming trends is not always an easy challenge. Thankfully, every challenge is also an opportunity to evolve the business. The answer seems to be to make amazing flavours to keep consumers stay with us.
As with all consumer trends, there are many companies specializing their business just in spicy products. To face up the growing competition, food & beverage brands need to differentiate from others creating new more complex flavours to please all the tastes, including pairs of sweet, savoury and spicy solutions.
Bordas has a high experience in creating and manufacturing flavours which produce amazing tastes and experiences to any variety of dishes or beverages.
As a result of this trend, Bordas has developed a wide hot & spicy flavour portfolio, which provides the overall and authentic profile of any regional cuisine to satisfy the growing food-explorers’ demands.
In addition, we are producers of chili peppers, which can be sold as a completely vegetable and either in strips or sliced. They can be used in different applications as salads, sauces producing spicy and natural texture or as a filling for products such as olives.
- as salads,
- sauces producing spicy and natural texture
- or as a filling for products such as olives.
We create 100% natural and nature identical flavours, always custom-made to each client,
need and application, gaining and following market requires.
For further information, please feel free to contact our sales departments. We will be pleased to assist you.